Cricket-flour protein bars

the client

BIOBAR decided to challenge the status-quo of the food industry and designed high-protein bars made of cricket flour.

the challenge

With this type of product, they decided to reach to people that are active, adventurous and mindful about their diets. They needed a logo and website that would reflect that boldness in their style.

the solution

A cricket’s silhouette as the brand’s logo, a website with bold and active color palette resembling the personality of the audience, and demonstration of the real ingredients and vivid packaging of the cricket-flour bars.