La Estampa

A screen-printing company

the client

Being a screen-printing company, La Estampa carries a premise of “the fewer the colors, the better”. Their successes led them to a position where they finally needed to design a logo and branding identity

the challenge

The studio’s main goal was to highlight their screen-printing materials and create a logo that would be easy to replicate in different sizes, on varying surfaces of fabrics

the solution

A wide palette of brand colors that can be used interchangeably with a simplistic logo depicting a silkscreen underneath a dripping can of paint

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Color combos

Type

Collateral

the screen-printing process

Screen-printing is messy but fun. You’ll need a basic kit and some skill to success.

First, you’ll have to prepare your artwork and printing it in black and white in acetate. It’s one acetate per color. You’ll need a silkscreen to transfer the image through exposing it to a bright light. Then, you’ll have to cover the screen with the color of your choice and apply pressure with a squeegee to print it. Last, run it through an oven and that’s it! Most important thing: practice, practice, practice! 

ACETATE WITH ARTWORK

ACETATE WITH ARTWORK

SILKSCREEN

SILKSCREEN

OVEN

OVEN

Real example

Hover over the images to check it out!

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