Lightpoint holdings

Investment firm

the client

An Investment firm with the ability and insight to identify and support leading edge companies servicing the alternative investment

the challenge

With this type of product, they decided to reach to people that are active, adventurous and mindful about their diets. They needed a logo and website that would reflect that boldness in their style.

the solution

A cricket’s silhouette as the brand’s logo, a website with bold and active color palette resembling the personality of the audience, and demonstration of the real ingredients and vivid packaging of the cricket-flour bars.